3 Responses to “Haha! Business!”
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A collection of nice words for people who like them and love them.
There sure are an awful lot of graphic design blogs out there. So many places for the visually inclined to stop by for inspiration.
And certainly there are copywriting resources on the web. They'll help you to deconstruct the art of an above-mediocre headline. They'll train you to optimise your thoughts into keywords for some search engine robot to carve a path through.
But wouldn't it be nice if there was a place writers of all vocations could retreat to for a little bit of a kick in the wit. Or to summon that ever important flush of critical self-doubt.
Sometimes all inspiration needs is a few nice words of encouragement.
The Word on Twitter:
- Any of my journalist friends want to come share my hospital meals for a day and write about it? #DHBdelicacies 3 weeks ago
Preferred Words:
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If there was a movie about the two-thousands this would be a scene.
It makes sense that the words that resonate closest with us should originate from just down the street. From the perspective of an advertising creative, I feel like brands are blatantly missing opportunities to align themselves with local songwriters.
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My personal brand purpose.
One day I had an epiphany at my desk: the lessons I have learned in my time bringing brands to life might also help me to better understand what it is I want out of my existence.
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We love to see ourselves.
Now that advertising isn’t the only thing informing New Zealand’s national identity, there is an expanded palette of shared experiences, values and dialects for us as creatives to draw upon.
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What if we spent more on production than on media?
When media is handled by a separate shop, it inevitably develops into an ‘us and them’ situation. The media partner decides to assume the role of arch nemesis.
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Not being the boyfriend.
Being a challenger brand is kind of like hitting on another guy’s girlfriend. You can be edgy and exciting and surprising and different, because you get all the freedom.
hot!
Oh man, that is good.
Our HR guy at my old work had a habit of coming up to you at the end of the day and saying: “Hey buddy, great work today”. Even if he had no idea what you’d been working on. Even if you’d spent the whole day at the cafe or on the internet. This card is the slightly less animate version of that man.