ABOUT
Jono Aidney is responsible for a whole bunch of words – in ads, stories, magazines, poems and proper grown-up songs.
Most of these words, for whatever reason, are designed to manipulate the emotions of others. (Read into that what you will.)
The Shortest Word is an attempt to collect words that might inspire future words.
Sometimes they will appear because they warrant further discussion. And other times, purely out of admiration.
If you stumble upon anything you would like to see added to this collection, please do get in touch.
jono.aidney (at) gmail.com
Jono Aidney is a creative at Sugar, Auckland, New Zealand. His opinions do not reflect those of his employers, friends, family, enemies or ex-lovers.
“Sometimes all inspiration needs is a few nice words of encouragement.”
- You can do it.
[...] and companies that lack market dominance—to industry leaders or ‘boyfriends.’ Author Jono Aidney utilizes an inventive metaphor to suggest that challenger brands resemble men that pursue women in [...]
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