I’ve cut myself.

13 Oct
You’re looking at a pack of plasters. To be perfectly honest, I’m not sure I like the execution, but I enjoy the sentiment. I like what they’ve intended. In fact, we’ve begun to see a lot of this sort of thing popping up around the place in the name of ‘Surprise & Delight’.
The trouble with hiding sweet words like these away inside a packet is that they have to be very, very good words, or they risk neither Surprising nor Delighting. I’m particularly concerned about the phrase ‘Help I’ve cut myself’. For obvious reasons.
Nice touch? Or a touch too far?

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