3 Nov
Here’s a lovely piece for Sky’s Arts Channel by a couple of young lads from DDB Auckland. A very satisfying example of long copy used for all the right reasons. Once my giggling subsided, I am sorry to say that it brought to mind the weasel-toothed grin of an old creative director, who would take every opportunity to remind me that nobody ever bothered to read long copy. I’m not so sure.

2 Responses to “Lucky.”

  1. Aimee November 25, 2009 at 3:23 pm #

    Awesome. Sadly, I don’t tend to pick up mags anymore, so I don’t see many print ads.


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