Eyepatches in Advertising.

20 Nov

This is a Canadian spot for Diet 7-Up. A refreshingly unexpected insight in a world where ads for ‘light’ products inevidably and unfortunately tend to feature skinny/floating people/packaging.

It’s pretty rare that an ad agency is able to inject its own sense of humour into every piece of work, on every brief, for every client on its roster. But it seems that’s exactly what Toronto-based agency Pirate specialises in.

Taking care of some of the most desirable accounts in Canadian advertising, its portfolio even boasts a couple of the trophy-magnet radio spots from Budweisser’s Real Men of Genius campaign. Here’s to you, Pirate Toronto.

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