25 years’ experience in growing up.

10 Dec

Lil Cameron

My good pal, Lil Cameron, has written an impressive article that tackles the thorny topic of copywriting for a youth market. It’s a refreshingly incisive perspective on a matter regularly discussed by elderly industry-folk, most of whom wouldn’t know a Tweet if it Poked them in the Facebook.

It argues that youth are the authority on being young, which seems obvious when you write it like that. But as we all know, in a day-to-day agency environment, all logic tends to be flung right out the window.

I won’t go and spoil a wonderful and insightful piece of writing any further with my half-baked summary. Lil is one of the best writers I’ve had the pleasure of working with, and this article should be prescribed reading for every copywriter in advertising.

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One Response to “25 years’ experience in growing up.”

Trackbacks/Pingbacks

  1. A somewhat verbose Christmas. « The Shortest Word. - December 23, 2009

    […] the meantime, here’s something Lil Cameron sent me that’s sure to get you in the Christmas […]

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