When your product becomes the marketing.

18 Dec

Today I stumbled upon what I think must be my favourite example of cheap and easy new media advertising.

You’d have to be batshit insane to let some sarcastic video store virgin write all the movie descriptions on your subscription service. But it all makes a lot of sense when you’re compiling the best of them into a side-splittingly funny blog.

I don’t believe for a second that WTF Comcast is a convenient accident created by a bewildered customer. Everything about it reeks of a rush-job by somebody real low down in the agency foodchain.

But I don’t care. Because it’s good.

When your product becomes the marketing, you know you’ve found the Holy Grail of advertising.

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