Odd type poster 3/3.

23 Dec
When creating a piece of advertising DM, that slight personal touch is so important. Something to suggest that this isn’t some generic mailer received by everybody on your street. That the thing in your hands right now was made for you and only you.

Of course, that’s not even remotely true. It often makes me even more bitter when I pull some glorified brochure out of the post to discover my precious name crudely stamped on top.

Forget it with the names already. Our customers are onto us.

Here’s a suggestion: Find the one thing you really want to say to them, ice it on the top of a cake, and deliver it to them by hand. Your sales – like national obesity levels – will go through the roof, I’m sure of it. This theory is especially pertinent should you own a gym.

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