Smells like man spirit.

11 Feb

What many copywriters have dabbled in (unabashed chauvinism) has finally been perfected. I hate to admit it, but the new campaign from Old Spice blows every attempt I’ve ever seen at irreverent man-humour out of the water.

There’s no chest hair, no bear skin rugs, no sepia colour-grade, no barely dressed women (perhaps my only criticism). Those tired old clichés are dead. And so is my Big Boys Toys campaign – out of the portfolio it comes.


One Response to “Smells like man spirit.”


  1. Old Spice changes Social Media forever. « The Shortest Word. - July 14, 2010

    […] Jul Remember the Old Spice ads I showed a while […]

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