Embrace the obvious.

15 Feb

Clichés are boring. That’s a fact. And, like the plague, they ought to be avoided. But there is a very good reason we revert to them under pressure. It’s because a cliché is something everyone can understand. Clichés flow freely at the heart of any language; they are icons of culture; they elicit a reaction, if often a punch in the arm. Given a little twist to the left, or a turn to the right, a worn cliché becomes a sharp tool.

Many will consider this a terrible piece of advice, but I believe the best writers are cliché masters. Being able to turn an idiom will one day be your Get Out Of Jail Free Card. Learn how to use them.

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