Going West.

9 Mar

Wikipedia calls Maurice Gee “one of New Zealand’s most distinguished novelists”. Perhaps what it should read is “a national treasure”.

With a career spanning half a century, Gee is responsible for many widely-adored novels, including Plumb and In My Father’s Den. The veritable glut of gripping science fiction television series from my childhood consisted mostly of adaptations of Gee’s work.

Now two of those magical stories are being transformed into feature films. Under the Mountain is already in the can, while production on The Halfmen of O is reported to be beginning this year.

For such a prolific author, and inspiration to generations of writers, it’s wonderful to see Gee’s work celebrated in such a way. Of course, that kind of recognition also makes him perfect advertising fodder.

Here, an excerpt from his 1992 novel Going West is performed entirely out of paper on behalf of the NZ Book Council. I’m not exactly sure why NZ Book Council needs to advertise in such a way, but Colenso BBDO seem to be doing well out of them. It’s very attractive work, in any respect.

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