Fast vs. Fast = Really, really fast.

18 May

The aesthetics of Sin City are seamlessly applied to a game of football in this stunning new commercial from Adidas. When writing for sports there is a depressingly thin line between what strikes as bold, simple and inspiring copy, and what flops gracelessly into the well-worn category. But with production values like these, I reckon even Lorum Ipsum would sound awesome.

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