Pee in the shower!

1 Jul

This television commercial has to be one of the most exciting surprises to have come out of Cannes.

Over the last few years, eco messages have become very difficult to deliver. This very viral spot from Brazil comes right out with a delightfully grotesque and unexpected approach.

If you’d like to see campaign objectives, media coverage and results, here’s the entry video. It’s tough luck that it only took Silver. I wonder if it would’ve gone down better with the predominantly American judges had it been from an English-speaking country.

On another note, it looks as if the category to enter next year is radio – nothing special there this time around.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: