Sion Scott Wilson and the Ad Man’s Novel.

13 Jul

Since the beginnings of The Shortest Word, I’ve introduced you to loads of respectable writers from the field of advertising. But what I haven’t done is focus on the other things they write.

I thought it’d be nice to begin with a sort of review. Recently my Creative Director lent me this book:

Sion Scott Wilson is one of those people you must refer to at all times by all three names. Last time he worked in New Zealand he led the creative department at Lowe Auckland. My research suggests he is currently taking care of business at Saatchi & Saatchi Dubai.

But it wasn’t the world’s smoothest transition. Facing six months without work, Sion Scott Wilson decided to do what so many writers in advertising talk about but so few ever do. He wrote a novel.

I discovered Sion Scott Wilson’s fiction for the first time in his lovely while succinct short story, The Smiler.

If I’m perfectly honest, The Sleepwalker’s Introduction To Flight left me feeling like I’d skipped dinner in favour of a family-size packet of Maltesers. It’s very plot driven, elects not to delve particularly deeply into any of its characters, and there’s not a lot of scope for personal insight, which I find important in any work of literature or art.

But true to his advertising background, Sion Scott Wilson has picked his audience very carefully. This is the male equivalent of Chick Lit.

“I was able to keep going at my own thing which doesn’t fit into a literary genre but does seem to fit a reader profile.”

I expect as publishing and advertising inevitably converge with the rise of pocket-sized electronic readers, we’ll be seeing a heap more content designed to appeal to a target market rather than conform to a genre.

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One Response to “Sion Scott Wilson and the Ad Man’s Novel.”

  1. anna May 30, 2013 at 5:21 pm #

    feel like maybe you just don’t like that kind of book, if you wanted something more character focused and introspective you should have read something character focused and introspective. also, what’s wrong with a ‘male equivalent of chicklit?’ i thought there was a ton of love in that book.

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