Stand by your principles.

26 Jul

For any remotely intelligent person, the corporate world is brimming with opportunity

With its own set of cultural norms, dialect and dress code, it can be a daunting environment to dip your toes into. But spend enough time there and you’ll soon realise that most people have no idea what they’re doing. If you can instill in them the confidence that you can make their job easier, they’ll buy whatever you’re selling.

I know many creative people who would rather stick to a menial job than compromise what they perceive as their artistic integrity. But I often suspect that their perception of the corporate world is very different from its reality.

Nobody wants to be associated with something they don’t believe in. As long as your expectations are reasonable, most people will respect you for standing by your principles. Perhaps not everyone will share your point of view, but provided you articulate it clearly, and at the appropriate time, you’ll discover that you do have the power to say no if something doesn’t feel right.

I wonder how many modern perceptions of advertising are the remnants of an attitude passed down through generations, first formed by a far less media-savvy bunch of consumers who saw advertising creatives in the same way we view used car salesmen. Listening to this old speech by Leo Burnett, it’s clear that many held their values very dear.

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One Response to “Stand by your principles.”

  1. Don Angelo Reyes September 6, 2012 at 3:39 am #

    I love this post! -Don Reyes

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