Say it straight, with style.

29 Jul

Sometimes the thing you’re trying to sell isn’t so easy to understand. Maybe you need somebody to explain how things work. Chances are it’s going to get a little technical. But that doesn’t mean it has to be boring.

Try putting your spokesperson in a strange environment, presenting them in an unusual way, maybe even giving them a superpower. As long as it’s relevant to your product or service, it’ll turn a straight announcement into a great, memorable spot.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: