13 Sep

5 Responses to “Meow.”

  1. Ivy Rossiter September 13, 2010 at 11:47 pm #

    The ad itself makes me smile.

    That must be a win.

  2. Joe Garlick September 14, 2010 at 3:04 am #

    I don’t get this. Is it a ‘viral’ from Ikea? Is this about the cat shelter?

    • jonoaidney September 14, 2010 at 11:30 am #

      Yeah, it’s just the old, “We made an ambitious new TV commercial so look at our charming behind the scenes footage.”

      The front end could’ve been better if the cats had gone mental and pissed everywhere, but I guess you can only ever capture what actually happens.

      It probably makes more sense to those who’ve seen the finished result on TV. Assuming it’s playing in all Ikea’s markets right now, I’m fine with it. It’s just bonus material – cheap to shoot, media costs nothing.

      What if they’d hidden catnip around the store? Then you’d have a true viral video. That would’ve gone mental on the net.

  3. Joe Garlick September 14, 2010 at 8:27 pm #

    Ahhh – so there is a commercial to go with it. Heh. They definitely could have put some more thought into something better for a cheap to produce spreadable piece of media then simply making a behind the scenes clip.

  4. aimee September 17, 2010 at 4:39 pm #

    White supremacy subtext much?

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