Your analogies are working against you.

11 Nov

This is the new ‘Slow Down’ campaign from Land Transport Safety. It aims to engage young men and make them think about the control they exhibit in their favourite pastimes, and then project that attitude onto their driving.

Here’s what doesn’t work about the ad: Only half of the analogies used are about being in control. The other half are about being confident enough in your skills to push the limits. Which is exactly the reason young men in New Zealand drive so dangerously.

Barber shop, check.
Video games, hell no.
Cricket match, hell no.
Skate ramp, HELL NO.


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