This.
And this.
And also this.
Are rocking my world this week. Well done, DDB, Auckland.
This.
And this.
And also this.
Are rocking my world this week. Well done, DDB, Auckland.
There sure are an awful lot of graphic design blogs out there. So many places for the visually inclined to stop by for inspiration.
And certainly there are copywriting resources on the web. They'll help you to deconstruct the art of an above-mediocre headline. They'll train you to optimise your thoughts into keywords for some search engine robot to carve a path through.
But wouldn't it be nice if there was a place writers of all vocations could retreat to for a little bit of a kick in the wit. Or to summon that ever important flush of critical self-doubt.
Sometimes all inspiration needs is a few nice words of encouragement.
As an industry, we often underestimate our power of influence. It’s okay to delve into the dark, it’s good to start conversations about ideas from all over the political and social spectrum – but it’s never useful to take the message to a place of hate.
Technology featured heavily at Cannes this year. But as trends go, this one has less to do with technology than it does with philanthropy. Technology is the easiest way to promote goodwill. It’s the most logical, functional and affordable way to create and distribute something–anything–for free.
It makes sense that the words that resonate closest with us should originate from just down the street. From the perspective of an advertising creative, I feel like brands are blatantly missing opportunities to align themselves with local songwriters.
Now that advertising isn’t the only thing informing New Zealand’s national identity, there is an expanded palette of shared experiences, values and dialects for us as creatives to draw upon.
When media is handled by a separate shop, it inevitably develops into an ‘us and them’ situation. The media partner decides to assume the role of arch nemesis.
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