Good ways to say nothing.

5 Dec

Sometimes the simplest things are the hardest to communicate. How do you tell the world there’s 25% off toothpaste, but still keep it interesting?

Do you show a family with massive teeth who are stoked that their unusual dental requirements won’t hit them in the pocket? Maybe you could show a toothpaste tube with the end quarter rolled up? Geddit? 25% off? Right?

Or maybe you could just say what needs to be said and spend the next 25 seconds making people like you.

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