And they said copy was dead.

22 Dec

One thing I’ve noticed about brilliant long copy advertising is that if your agency lets you get away with it, and then the client lets you get away with it, and you can spell, you’re going to win a copywriting award for it. Such is the dearth of long copy in this modern age of snappy headline gags that even the least inspired copy seems to be globally admired if only for its ambition.

Which, ladies and gents, is why I was so pleased to stumble upon this charming McDonald’s ad from Leo’s UK.

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