Sell with dark humour.

28 Jan

Dark humour is the best kind. Unfortunately, I’m not Kevin Smith and neither are you. That makes it pretty unlikely that anyone is going to pay us for our innately evil sense of comedy. So we tone it down, we write a bunch of puns and dad jokes and call it humour writing.

But there is one way to get a sane client to sign off on dark humour. Make the comedy the vehicle for your product explanation.

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