Dear John. You’re still the best.

28 Mar

This is one of the first ads I ever loved and I still think it’s one of the best TV spots ever written in New Zealand. It’s up there with the Mainland Cheese Gents and the Speights Cowboys.

Made today, it might be cast differently, and CGI ought to provide a more dramatic establishing shot… but I wouldn’t want to see the script change a bit.

I take that back. Made today, it would almost certainly be a half page newspaper ad. Because that’s all that was left in the budget after the web partner billed for their iPhone app that lets you send the ‘Dear John’ song to your own ex-lover, personalised with their own name and rhyming list of character flaws. Very creative.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: