Dear John. You’re still the best.

28 Mar

This is one of the first ads I ever loved and I still think it’s one of the best TV spots ever written in New Zealand. It’s up there with the Mainland Cheese Gents and the Speights Cowboys.

Made today, it might be cast differently, and CGI ought to provide a more dramatic establishing shot… but I wouldn’t want to see the script change a bit.


I take that back. Made today, it would almost certainly be a half page newspaper ad. Because that’s all that was left in the budget after the web partner billed for their iPhone app that lets you send the ‘Dear John’ song to your own ex-lover, personalised with their own name and rhyming list of character flaws. Very creative.

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