Finally, an interactive interactive campaign.

30 Mar

The challenge for Skittles is to keep ‘Taste The Rainbow’ fresh without jumping the shark.

This viral series is right on the money. As a rule, I try not to drop my tone of voice around here but HOLY SHIT THIS IS SO FUCKING AWESOME!

Lately it seems there are about 3 US brands keeping advertising relevant for the 13-25 market. Skittles is one of them. Back in the day we called this Oddvertising. It’s been a prominent award tactic for at least 5 years, but I’ve never worked on a brand that was comfortable executing it. Dulled down it doesn’t work. Either Skittles’ marketing department is masterminded by one tyrannical asshole with a killer sense of humour, or the marketing committee at Skittles is on crack.

Still, you take your opportunities where they arise. Expect this to clean up at Cannes. Just in time, too. What a surprise.


2 Responses to “Finally, an interactive interactive campaign.”

  1. Sarah March 30, 2011 at 9:32 pm #

    By the last video I was trying to push play on the screen with my finger. Cool.

    • Amber Parkin March 31, 2011 at 1:25 pm #

      Me too! Very engaging. The cat & the car crash are my favourites.

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