If you want to change my behaviour, show me a more attractive alternative.

28 Apr

You might have heard me rant about the ‘Mantrol’ advertisement before. I’ve always been a sucker for a solid, logical argument. You can see the holes in this one from space.

Note that most of the examples of ‘mantrol’ are actually examples of young guys pulling off extreme things that push their physical limits. The very reason young guys like to speed.

In fact, this ad kind of makes me want to take Dad’s Mitsubishi Lancer out the back of Stillwater to see how quick I get back into Browns Bay. Fuck yeah, I’ll stay in mantrol the whole way.

This epic sliver of cinema, on the other hand, I can quite comfortably get behind. Not only will it save me from being part of a potentially gruesome carwreck, it might also encourage me to take more care when the stomach ulcers threaten.

A collection of nice words for people who like them and love them.

There sure are an awful lot of graphic design blogs out there. So many places for the visually inclined to stop by for inspiration.

And certainly there are copywriting resources on the web. They'll help you to deconstruct the art of an above-mediocre headline. They'll train you to optimise your thoughts into keywords for some search engine robot to carve a path through.

But wouldn't it be nice if there was a place writers of all vocations could retreat to for a little bit of a kick in the wit. Or to summon that ever important flush of critical self-doubt.

Sometimes all inspiration needs is a few nice words of encouragement.

Preferred Words:

The one where I get a bit feminist.

As an industry, we often underestimate our power of influence. It’s okay to delve into the dark, it’s good to start conversations about ideas from all over the political and social spectrum – but it’s never useful to take the message to a place of hate.
The new philanthropic brand (and why your brand is evil).

Technology featured heavily at Cannes this year. But as trends go, this one has less to do with technology than it does with philanthropy. Technology is the easiest way to promote goodwill. It’s the most logical, functional and affordable way to create and distribute something–anything–for free.
If there was a movie about the two-thousands this would be a scene.

It makes sense that the words that resonate closest with us should originate from just down the street. From the perspective of an advertising creative, I feel like brands are blatantly missing opportunities to align themselves with local songwriters.
We love to see ourselves.

Now that advertising isn’t the only thing informing New Zealand’s national identity, there is an expanded palette of shared experiences, values and dialects for us as creatives to draw upon.
What if we spent more on production than on media?

When media is handled by a separate shop, it inevitably develops into an ‘us and them’ situation. The media partner decides to assume the role of arch nemesis.

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If you want to change my behaviour, show me a more attractive alternative.

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A collection of nice words for people who like them and love them.

The Word on Twitter:

Preferred Words:

The one where I get a bit feminist.

The new philanthropic brand (and why your brand is evil).

If there was a movie about the two-thousands this would be a scene.

We love to see ourselves.

What if we spent more on production than on media?

Search

If you want to change my behaviour, show me a more attractive alternative.

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Leave a Reply Cancel reply

A collection of nice words for people who like them and love them.

The Word on Twitter:

Preferred Words:

The one where I get a bit feminist.

The new philanthropic brand (and why your brand is evil).

If there was a movie about the two-thousands this would be a scene.

We love to see ourselves.

What if we spent more on production than on media?