The World’s longest banner.

31 May

BMW are claiming the World’s longest banner, to launch the new BMW X3. It’s a bit of a stretch conceptually, some of the rationalisation for the execution is a little far-fetched, I’m not exactly sure it communicates what the banner itself professes to communicate about the product. But…

… But it’s exceptionally well-written. It’s perfectly refreshing, memorable, and shmucks like me are blogging it. In fact, I’ll go so far as to say it’s the first really good piece of oh-my-god-this-is-long-look-how-fucking-long-this-copy-is-my-dear-and-desperately-engaged-reader copy I’ve read.

I guess that makes it pretty flipping cool, in my eyes.



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