Yes We Cannes! Google.

27 Jun

So begins a journey through some of my favourite pieces in Cannes. There’s often little separating the finalists from the winners. Sometimes it’s a cultural reference that just couldn’t translate. Othertimes it’s the difference between a piece of work completed in August and one freshly conceived in March, right before entries open. That’s why I’m not only going to feature winners. And don’t expect me to jerk on about some multi-million dollar masterpiece of modern cinema – because if you can’t turn a $10m Superbowl spot for Nike into metal, you’re doing it wrong.

Winners of a Gold Film Lion and perhaps the best product demonstration series ever conceived – it’s Google Demo Slam.

 

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