Yes We Cannes! Rexona.

30 Jun

After my harsh stance on Manvertising at the end of last year, I never expected to feature another ‘man’ ad on this blog. Especially one for deodorant.

But then this one from Russia took out a Silver at Cannes, and made me think about Rexona in a way that the captain of our national cricket team dressed as an oversized aerosol can never could.

Anyway, the point is, maybe there’s still a little life in the Manvertising trend, if only by drastically reversing the whole thing to make burly men look like pansies.

Or maybe that’s just always been funny.


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