Work on good brands. Do good work.

13 Sep

Lotto is a brand with a history of very, very good work. With such a strong legacy to uphold, a marketing department would be foolish not to trust in the creative process to deliver.

For brands without such a glamourous back catalogue, the creative process is expensive, unpredicable and intimidating.

Apparently this was shot over 11 days. That’s the longest shoot I’ve heard of to make a local TVC. For context, on our last TV shoot we made four ads in two days.

But there’s just no way you could do this idea justice without spending the money. Congratulations to Lotto for not being intimidated by the process, or the costs, and for producing what will surely become one of the all-time classic New Zealand TV commericals.

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2 Responses to “Work on good brands. Do good work.”

  1. Aimee September 13, 2011 at 10:32 am #

    It is awesome and slightly capitalising on the actor’s success as Mr Everyday man on the Sky 60 things in 60 seconds ad.

    • jonoaidney September 14, 2011 at 10:58 am #

      By the same creative team 🙂

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