Nostalgia has an important message for 90s kids.

20 Dec

Of my younger brothers, Fraser was the second to arrive. His older brother Matthew and I would scrap like animals. So my parents were relieved to discover that Fraser was the most passive infant to ever roam the earth.

The only thing that would keep Matthew and I quiet and safe from harm was a Sega Master System II. California Games was one of our favourites.

We became experts at virtual Flying Disc, Halfpipe, Surfing, BMX, and the insanely difficult Footbag. All the while, Fraser would lie back in a little bouncy chair with eyes as wide as 8-bit pixels. Of course, the chair was designed in such a way that he couldn’t leave it even if he’d wanted to. He grew up in that little chair. His bouncy yellow prison. I’m quite certain that growing up captive to an inanimate object sharpened his faculty for the cutting retort.

My mother often laments the laissez-faire style of parenting that Fraser experienced while she was busy holding Matthew back from slitting my throat with kitchen implements. Then again, Fraser turned out smarter than any of us, so maybe California Games does have a powerful educational quality embedded deep in its code.

Fraser is at university now, but I like to imagine that his passive consumption of Sega Sports as a child will leave him predisposed and defenseless in the face of this California Games-esque message from MTV.

Just a casual reminder to teenagers that unprotected sex is totally bogus. Radical scriptwriting aside, it’s clear that nostalgia (even through something as subtle as an animation style) is a powerful tool in commanding the attention of an audience when there is a very specific age range. It’s also an awesome way to enhance viral potential. Awesome to the max.



(Thanks to Hannah JV for the link.)


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