Be the funny bully.

26 Apr

If the earnest route seems at odds with your brand, you might as well take your irreverence to the next level.

Try calling out the over-earnest brands. That way you can be like the funny bully at school – the one everybody finds hilarious until about 15 years later, when the crippling performance anxiety grabs you around the throat mid-presentation, and you begin to wonder if all that emotional prodding in your weaker years may actually have taken some toll on your self-esteem.

It doesn’t matter. That guy got through school without being challenged on his behaviour. And he’s probably going to be CEO of that company in about 5 years time. I guess that means he got away with it. You can too.

Puma is the smart, earnest kid:

Old Spice is the funny bully:


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