We need to talk about respect.

21 May

It’s shitty luck when the soundtrack you’ve had your heart set on doesn’t work out. Maybe the track is too expensive for the client’s budget. Maybe the band isn’t so keen to be forever associated with that cute ad for cornflakes.

At this point you have two options.

Option 1: You can get on the phone to a publishing company, trawl every music blog you can think of, and be open to the genuinely promising likelihood that you’ll eventually find one other song recorded during the great expanse of human existance that also suits the commercial you have in mind. Perhaps you could begin your search by hunting for bands who have been inspired by the artist you were hoping to engage. Or you could look to the artist’s contemporaries – which bands or genres do they usually affiliate themselves with? Once you have identified this other song, you may then begin the process of legitimately acquiring it for your purposes.

Option 2: You can call up a production house and have them whip you up a soundalike.

If you were thinking that Option 2 sounds considerably easier, you’d be right. You’d also be a parasitic scourge on the world of art, who deserves to die cold, hungry and alone in a meeting room.

Volkswagen Polo – Dad

Beach House – Take Care


One Response to “We need to talk about respect.”

  1. Aimee May 21, 2012 at 5:53 pm #

    I was going to email you when I saw they had ripped off the “Dear photograph” concept for a press ad. Their advertising used to be so iconic and original, now it’s as inane as the internet – a copy of a copy….

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