We don’t care who you are, we care what you say.

7 Jul

Lovely to see a wine brand with the confidence to put its messaging – it’s mission – ahead of its brand.

Wine branding seems to exist on a sliding scale, with refined exclusivity at one end and democratic irreverence at the other. I never quite understand why wines that aren’t high-end pretend to be. Nothing stinks of cheap wine like an under-resourced attempt at premium production values.

So I’m always curious to see how brands at the affordable end of the spectrum – the ones with names you don’t recognise – go about differentiating themselves. Supermarket quality wine is, after all, a rather generic product. Aside from the tried and true wine buying tactic that is searching for the expensive bottle with the largest discount, the only reason anyone might pick up your bottle is that they like your attitude.

I like your attitude.

Image

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: