ABOUT

Jono Aidney is an advertising copywriter, a songwriter, a blogger, and sometimes, a real writer.

As such, most of his words are designed to manipulate the emotions of others. (Read into that what you will.)

The Shortest Word is an attempt to collect and distribute words that might inspire future words.

Sometimes they will appear because they warrant further discussion. And other times, purely out of admiration.

If you stumble upon anything you would like to see added to this collection, please do get in touch.

jono.aidney (at) gmail.com

Jono Aidney is a creative at Sugar, Auckland, New Zealand. His opinions do not reflect those of his employers, friends, family, enemies or ex-lovers.

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3 Responses to “ABOUT”

  1. theseanevans July 3, 2011 at 5:27 am #

    “Sometimes all inspiration needs is a few nice words of encouragement.”

    – You can do it.

  2. Ekologist November 21, 2011 at 1:08 pm #

    […] and companies that lack market dominance—to industry leaders or ‘boyfriends.’ Author Jono Aidney utilizes an inventive metaphor to suggest that challenger brands resemble men that pursue women in […]
    +1

Trackbacks/Pingbacks

  1. Battle of the brands: Challengers and “boyfriends” | Emily Papp - February 10, 2011

    […] and companies that lack market dominance—to industry leaders or ‘boyfriends.’ Author Jono Aidney utilizes an inventive metaphor to suggest that challenger brands resemble men that pursue women in […]

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